This is a campaign that I started working on more than two years ago,. A lawyer friend who works with DV Leap, a small association in DC reached out to me following the Ray Rice scandal, wondering if there was any way to communicate around it, as they saw that happen time and again...
I came up with the idea of the helmet, which was also a way to balance it against the head concussion problem in American Football. It took me several months to create it, and then we tried unsuccessfully to get some air time for it... Funny how people react to this issue, they're supportive but at the time reluctant to actually do anything about it.. Anyway, it's now visible on line. Please share it as much as you can, and support the association.
Music/Sound Design by Karim Lekehal
Gling-Glang Studio production